Your Fleet,
Maximized.
IRAY Companies partners with Minnesota municipalities to turn surplus fleet assets into competitive returns - and to put quality used equipment within reach of every public works budget.
Municipalities Are a Dual-Sided Market
City and county governments operate on strict budgets and are constantly balancing the need to upgrade aging fleets with the necessity of maximizing returns on surplus assets. This creates a natural alignment with IRAY's auction platform.
Whether a municipality needs to dispose of a retiring fleet or acquire reliable equipment without the premium of buying new, IRAY's transparent online auction environment serves both needs simultaneously.
Municipalities as Consignors
City and county governments regularly cycle out heavy equipment, trucks, and trailers that have reached the end of their scheduled lifecycle. IRAY's auctions satisfy public auction requirements while delivering competitive market returns.
Municipalities as Bidders
Smaller municipalities and departments with constrained budgets frequently look to the secondary market to acquire necessary equipment. IRAY's regular auctions provide an ideal marketplace for these buyers.
A Verified Regional Network
With 877 verified contacts across 156 Minnesota cities - Fleet Managers, Purchasing Directors, and Public Works Directors - IRAY now has a direct pipeline to every key decision-maker in the state.
Auction, Appraisal & Sales;
All in One Place
Online Livecast Auctions
Bi-monthly heavy equipment, truck, and trailer auctions conducted online with live bidding. Transparent, competitive, and accessible to bidders across the Midwest. 10% buyer's premium with a $2,500 cap per item.
View Upcoming AuctionsVerified Appraisals
Professional appraisals for heavy construction-related equipment. Essential for municipalities that need documented asset valuations for budget planning, insurance, or disposal compliance.
Learn About AppraisalsYear-Round Equipment Sales
IRAY Equipment Sales is a dedicated year-round sales and marketing division providing an additional channel for municipalities to move surplus assets outside of the auction calendar.
Visit Equipment Sales"Transparent, competitive bidding that satisfies public auction requirements while delivering real market returns."
A Three-Phase Approach to the Municipal Market
Targeted Introduction
Begin with Tier 1 contacts in Minnesota - Fleet Managers and Purchasing Agents. The initial outreach positions IRAY as a resource for both acquiring reliable equipment and maximizing returns on surplus assets; not a hard sell, but a professional introduction.
- 877 verified MN contacts
- Tier 1: Fleet Managers & Purchasing Agents
- Direct email and phone outreach
Regional Expansion
Once messaging is refined and yielding results in Minnesota, expand to neighboring states. The proprietary scraper tool can pull fresh contact lists for Wisconsin, Iowa, and the Dakotas, drawing out-of-state bidders to IRAY's online auctions.
- 12 Midwest states covered
- Wisconsin, Iowa, ND, SD priority
- Consistent outreach cadence
Lifecycle Integration
Establish a quarterly cadence for refreshing the contact database. As municipal staff turns over, IRAY always reaches the current decision-maker. Integrate contacts into a regular newsletter highlighting upcoming inventory and recent municipal consignments.
- Quarterly database refresh
- Auction inventory newsletter
- Long-term relationship pipeline
Don't Just Take Our Word for It
“I used the online bidding for IRAY's September 11th auction in 2015. It was an overall great experience. I enjoyed that I could watch in real time and hear the lady 'yep' for me whenever I clicked to bid. It was nice that I could also see what was coming up next and also what had already been sold. This makes it much easier to bid when business is busy and I can't make it to the auction. Definitely am looking forward for the December auction so I can sit down and play with the buttons again.”
“I've been working with IRAY for over 10 years. The guys work hard and aggressively at getting the best pricing for my equipment. I would recommend them.”
“IRAY Auctions provides a transparent, competitive marketplace that delivers real results. Their online platform makes it easy to participate from anywhere, and the team is professional and responsive throughout the entire process.”
Built for the People Who Keep Cities Moving
Fleet Managers, Public Works Directors, and Purchasing Agents face the same challenge every budget cycle: do more with less. IRAY's platform is designed to serve both sides of that equation - helping municipalities extract maximum value from retiring assets while providing access to quality equipment at competitive prices.
Explore IRAY AuctionsStart the Conversation with IRAY
Whether your municipality is looking to consign surplus equipment, acquire reliable fleet assets, or simply learn more about how IRAY's auction platform works - we are ready to help.